Almost every time that I speak with a seller and tell him that he is not hiring me to sell his home he looks as me with a dumbfounded look. I then explain that I cannot sign the purchase agreement on his behalf, I cannot make him accept a particular price, I cannot decide if he should agree to include the range, refrigerator, etc. Generally his next questions it “Well then what am I hiring you for?” and this is a very good question and one you should be asking yourself if you are considering hiring a real estate agent to help you sell your home.
I believe a real estate listing agents job really boils down to three parts…marketing the home to the public, giving the seller the best possible information so that he can make the most well-informed decision, and managing the transaction through to close once there is an accepted offer. So lets dig into these three parts a little bit.
I believe my first job is to market the home to as many people as possible in the shortest amount of time to generate the most number of views online, inquiries by phone, calls to the real estate hotline, etc. which will hopefully lead to a good amount of buyers who want to view the home which will hopefully lead to offers to purchase. I know this simplifies everything a lot but I do believe this is one of the most important reasons a seller should hire a real estate agent. If you think about it, my job is to market the home in every way possible to show a seller that is he doesn’t have an acceptable offer on his home, there are really only two reasons why. Either the home is in poor condition or more than likely, the home is priced too high.
My second job is to make sure the seller has all of the necessary information to make the most well-informed decision for his family. Not only does this include showing comparable sales in the area and the current competition but it also includes educating the seller on different loan types, interpreting a particular buyer’s preapproval letter, interpreting any clauses added to a purchase agreement by a buyer, providing an estimated seller expense sheet, and interpreting any title issues, local zoning issues and more.
My third job is to manage the transaction through to close once there is an accepted offer. Contrary to popular belief, we don’t just get a signed contract, hand it off to the lender and wait for a closing. Some of the things we do include ordering title work and making sure that title work is done properly, setting up inspection times and dates, helping lenders get the necessary paperwork from a buyer, ordering sidewalk inspection in the city of Grand Rapids, setting up appraisals, setting up well and septic inspections, dealing with any issues that might arise with the buyers financing and inspections, setting up closing dates, helping buyers arrange home owners insurances and moving services and the list goes on.
So, in summary, I can’t sell your house but I can generate interest in your home from potential buyers, I can give you good information to help you feel good about your decisions and I can help make the entire process a whole lot easier. After all isn’t all you really want is a listing agent who can help you get the most money, in the shortest time possible with the fewest hassles?
About The Author:
Lloyd Reed has been a licensed Real Estate Agent in the Grand Rapids and West Michigan areas for 10+ years and loves to work with HUD home buyers. He is the broker and owner of Home Run Real Estate and the primary broker for both the Inner City Christian Federation and Habitat For Humanity Of Kent County. Lloyd, along with his team of top real estate consultants specializes in helping first time home buyers, HUD home buyers, motivated home sellers and real estate investors accomplish their real estate goals. His team consistently ranks in the top 10% of all real estate agents nationwide in both real estate sales and real estate transactions. For more information on Lloyd Reed and Home Run Real Estate’s All Star Services you can visit www.HomeRun-GR.com or call 616-217-4166. Home Run Real Estate is located at 5500 Northland Dr. NE Suite A, Grand Rapids, Mi 49525.